Social SEO – How to Increase Your Page Traffic Using Social Media
Social Media SEO – How to Increase Your Page Traffic Using Social Media
In our fast-paced age, social media channels are the quickest and easiest place to distribute content. People exchange ideas, organize themselves in groups and companies have long recognized the potential of social media and know how to use it for themselves.
While in the early days of the Internet only the right keywords and link building were important for a successful SEO strategy, today social media is heavily included in search results by search engines. So-called “social signals” such as clicks, likes and shares are used to measure the quality, popularity and relevance of a page.
In contrast to link building, which is relatively easy to manipulate and is therefore almost extinct today, social media offers far fewer loopholes to fool search engines. In contrast to link building, social media links are not designed for search engine search bots but for real users.
With the following tips, both SEO and social media marketing can be made more successful.
Building a community
In order for the content to reach as many people as possible, users who are interested in the content are of course required first. When a new blog post appears, it should be published on the various social media channels, which in the best case leads to the content being shared and disseminated by attentive and interested followers as well.
Social share buttons in the right place on the website or blog allow readers to easily share the content with their friends via social media.
Create high quality content
It shouldn’t be new that good content has many advantages. When it comes to SEO, it is also important that the content is of high quality and relevant. For Google, quality is increasingly becoming one of the most important parameters for search results. The better the quality, the better the ranking in the search results. But how can a search engine evaluate the quality of content? Google regularly tests appropriate filters and methods to find high-quality content sources. The “social signals” mentioned above are not least a strong indicator of the quality of content.
In order to ensure that a social media presence is also found on Facebook, Twitter and Co., attention should be paid to uniform branding, especially when it comes to the name of the profiles. The name should correspond to the official company name as far as possible in order to avoid confusion and so that the content is also associated with the corresponding brand or company by the readers and followers. The same applies to the profile photo or the logo. Furthermore, there should be a link to the website or blog on every social media profile and vice versa.
For optimal use of the social media profile, postings should appear at regular intervals. For this, it is advisable to create a content plan in which the postings are planned in order to deliver long-term updates and good content. Optimizing social media profiles is not only important for external searches via Google. Social media channels themselves have internal search options that are subject to certain algorithms.
After all of the aforementioned tips and tricks for improving social SEO, the question naturally arises, how much influence does social media marketing actually have on the SEO of a website. It is advisable to select the relevant factors for the respective page from the large number of SEO criteria and then to decide what these results mean for the implementation of SEO measures. For example, organic traffic, i.e. how many shares or retweets a certain content receives, or traffic on the website that came about via social media, can be viewed here.
Which factors are used for the analysis is left to the operator of the site. The main thing is that the data provided by Social SEO is evaluated so that possible SEO measures can be planned and adapted accordingly.